Founded by Mr. G. K. Shahzada, IWC embarked on a journey driven by passion, craftsmanship, and an unwavering commitment to excellence. What began as a vision would grow into one of Pakistan's most respected names in luxury watch retail.
1950
Bringing Rolex to Pakistan
IWC introduced Rolex to Pakistan, marking the beginning of a remarkable partnership. This milestone opened the doors for watch enthusiasts to experience one of the world's most prestigious watch brands.
1960
A New Era with Seiko
IWC established Pakistan's first Seiko boutique and after-sales service center. This pioneering achievement strengthened customer confidence and elevated industry standards across the country.
1970
Craftsmanship at the Core
The establishment of the IWC Workshop reflected the company's dedication to precision watch servicing. Skilled craftsmen ensured that every timepiece received the care and expertise it deserved.
1980
Rolex on Mall Road
IWC expanded its presence with a Rolex boutique on Lahore's iconic Mall Road. The location quickly became a destination for collectors and enthusiasts seeking exceptional Swiss watchmaking.
1990
The Rolex Center Opens
The inauguration of Pakistan's Rolex Center represented a significant step forward in luxury retail. It showcased IWC's commitment to delivering a world-class experience to discerning customers.
1997
A Visit from Raymond Weil
The visit of Mr. and Mrs. Raymond Weil strengthened international relationships and highlighted IWC's growing reputation within the global watch industry.
1997
Raising Service Standards
The Rolex Center Workshop was inaugurated, introducing advanced servicing capabilities and reinforcing IWC's dedication to technical excellence.
1997
Rolex at Pearl Continental Lahore
The opening of the Rolex boutique at Pearl Continental Lahore brought luxury watch retail into one of Pakistan's most prestigious hospitality destinations.
2000
The Forum Boutique Experience
IWC unveiled the Rolex Forum Boutique, creating an elegant environment where clients could discover exceptional timepieces in a refined setting.
2003
A Landmark in Lahore
The inauguration of the Rolex Lahore Boutique and Building marked a new chapter in IWC's history, reflecting growth, ambition, and a long-term vision for luxury retail.
2015
Setting International Standards
IWC proudly introduced Pakistan's first Rolex International Standard Boutique. Designed according to Rolex's global specifications, it delivered a truly world-class experience.
2020
Entering the Digital Age
IWC launched its digital division, embracing new technologies and connecting with watch enthusiasts across Pakistan through innovative online experiences.
2023
Welcoming Frederique Constant
IWC proudly became an authorized retailer of Frederique Constant, bringing the Swiss manufacturer's tradition of accessible luxury, refined craftsmanship, and timeless design to watch enthusiasts across Pakistan.
2024
The Arrival of Bulova
Continuing its legacy of representing world-renowned watchmakers, IWC became an authorized retailer of Bulova. With a rich heritage of innovation and pioneering achievements, Bulova further strengthened IWC's diverse portfolio of prestigious international brands.
2025
Pioneering Certified Pre-Owned in Pakistan
IWC introduced Pakistan's first luxury watch Certified Pre-Owned program, offering collectors access to authenticated and professionally inspected timepieces from some of the world's most prestigious watchmakers. This milestone redefined trust and transparency in Pakistan's luxury watch market.
Featured Brands: Rolex, Tudor, Omega, Panerai, Baume & Mercier, Cartier, Chopard, Chanel, Hublot, IWC Schaffhausen, Patek Philippe, Piaget, Breitling, and Ebel.
2025
Celebrating a Legacy of Partnership
IWC welcomed representatives from Rolex to its Headquarters, commemorating a partnership built on decades of trust, excellence, and shared values. The visit reflected the strength of a relationship that has helped shape the luxury watch industry in Pakistan since the 1950s.
As custodians of some of the world's most prestigious timepieces, both organizations reaffirmed their commitment to innovation, customer experience, and the pursuit of excellence for future generations.
